Advertising and publicity

Advertising and Publicity – Polish Language Study Guide (B1 Level)

This lesson focuses on vocabulary and expressions related to advertising and publicity in Polish, designed for intermediate learners (B1 level). Understanding this topic is essential for discussing marketing, media, and commercial promotions, which are common in everyday conversations as well as professional contexts.

Key Vocabulary and Phrases

You will learn important terms such as:

• Reklama – advertising; commercial promotions targeted to attract attention
• Ogłoszenie – announcement or advertisement, often found in print or online
• Kampania reklamowa – advertising campaign, a coordinated set of promotional activities
• Publiczność – audience; the group of people that advertising is directed to
• Marka – brand; the identity of a product or company
• Promocja – promotion; special offers or campaigns to increase sales
• Slogan – slogan; a catchy phrase used in advertising

Grammar and Usage Highlights

The lesson explains how to use these words in context, including common collocations like:

• tworzyć reklamę (to create an advertisement)
• prowadzić kampanię reklamową (to conduct an advertising campaign)
• docierać do publiczności (to reach the audience)
• promować produkt (to promote a product)

Useful Phrases

• „Czy widziałeś tę nową reklamę?” – Have you seen that new commercial?
• „Marka zyskała popularność dzięki kampanii reklamowej.” – The brand gained popularity thanks to the advertising campaign.
• „Slogan reklamowy musi być zapamiętywalny.” – The advertising slogan must be memorable.

Important Differences Between English and Polish Advertising Vocabulary

While many advertising terms have direct equivalents, Polish often uses phrases formed with verbs that pair closely with nouns, such as prowadzić kampanię (conduct a campaign) rather than a simple verb like "to advertise." Additionally, the word reklama covers various advertising formats that might be distinguished in English (advertisement, commercial, ad), so context is key.

Also, unlike English, where "publicity" often means general media exposure, publiczność in Polish refers specifically to the audience rather than publicity itself. For "publicity," Poles often use phrases like nagłośnienie or specify the kind of media exposure.