Advertising and publicity
Publicidad y promoción
- Different forms of advertising
- Traditional and modern publicity
Explore Spanish advertising history with this B1 lesson on publicidad, focusing on 'carteles' (posters) and 'folletos' (brochures) from iconic 1980s ads in El País newspaper.
Listening & reading materials
Practice vocabulary in context with real materials.
B1.9.1 Cuento corto
La publicidad de ayer: Carteles y Folletos
Advertising of Yesterday: Posters and Leaflets
B1.9.2 Cultura
El periódico "El País" y los anuncios icónicos de los años 80
The newspaper "El País" and the iconic adverts of the 1980s
Vocabulary (13) Share Copied!
Exercises Share Copied!
These exercises can be done together during conversation lessons or as homework.
Coming soon...
Grammar Share Copied!
It's not the most exciting thing, we admit, but it’s absolutely essential (and we promise it'll pay off)!
Verb conjugation tables for this lesson Share Copied!
Vender to sell Share Copied!
Pretérito imperfecto
| Spanish | English |
|---|---|
| (yo) vendía | I used to sell |
| (tú) vendías | You were selling |
| (él/ella) vendía | he/she was selling |
| (nosotros/nosotras) vendíamos | we sold |
| (vosotros/vosotras) vendíais | you sold |
| (ellos/ellas) vendían | they sold |
Don't see progress when learning on your own? Study this material with a certified teacher!
Do you want to practice Spanish today? That is possible! Just contact one of our teachers today.
Advertising and Publicity: Study Guide
This lesson focuses on advertising in Spanish, particularly how it has evolved over time. You will explore key vocabulary related to traditional forms of advertising such as posters (carteles) and brochures (folletos), as well as iconic newspaper ads from the 1980s in publications like El País.
Lesson Content Overview
The content introduces you to common advertising terms and the cultural context of publicity in Spain during the late 20th century. You will learn to recognize and describe different media used for advertising and understand the language used in promotional materials.
Important Vocabulary Examples
- La publicidad – advertising/publicity
- Carteles – posters
- Folletos – brochures/flyers
- Anuncios – advertisements
- Periódico – newspaper
- Icónico – iconic
Key Language Highlights
This lesson is designed for B1 level students, meaning you should be comfortable with past tenses like the preterite since the lesson discusses "La publicidad de ayer" (Yesterday's advertising). You will notice the use of specific vocabulary related to media and marketing, which helps improve your ability to talk about events in the past and cultural topics.
Differences Between English and Spanish in Advertising Terms
In Spanish, the word publicidad covers both "advertising" and "publicity," but it's mostly used like "advertising" in English. Also, while anuncio means "advertisement," its plural anuncios is common for referring to ads in general. Unlike English, where "poster" is a singular term, Spanish uses cartel for posters, and the plural is carteles, important to remember for descriptions.
Useful phrases include:
- Hacer publicidad de un producto – to advertise a product
- Colocar carteles – to put up posters
- Distribuir folletos – to distribute brochures
These expressions will help you talk naturally about marketing and promotional actions in Spanish.
These lessons would not be possible without our amazing partners🙏
