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Learn with a teacher Learning materials included Practise conversation

Teaching guidelines +/- 15 minutes

Text and translation

1. Estábamos en la oficina cuando el jefe nos explicó cómo se promocionaban los productos antiguamente. We were in the office when the boss explained to us how products were promoted in the past.
2. Antes, las campañas de marketing eran muy diferentes. Before, marketing campaigns were very different.
3. Casi todos los productos se anunciaban con carteles. Almost all products were advertised with posters.
4. Las marcas confiaban en los folletos, que tenían muchos colores, para dar a conocer sus productos. Brands relied on brochures, which had many colors, to publicize their products.
5. Los mensajes publicitarios eran claros y no contenían mentiras. Advertising messages were clear and did not contain lies.
6. En esa época no existían los influencers ni los vídeos patrocinados para promocionar ofertas. At that time there were no influencers or sponsored videos to promote offers.
7. Todo el contenido publicitario se veía solo en las calles. All advertising content was seen only on the streets.
8. Los folletos empezaron a usarse más cuando Internet comenzó a cambiar el mundo del marketing. Brochures began to be used more when the Internet started to change the marketing world.
9. Ahora todo es distinto. Las marcas utilizan vídeos patrocinados como parte de su estrategia de marketing. Now everything is different. Brands use sponsored videos as part of their marketing strategy.

Exercise 1: Discussion questions

Instruction: Discuss the questions after listening to the audio or reading through the text.

  1. ¿Cómo se promocionaban productos en el pasado?
    2. How were products promoted in the past?
  2. ¿Dónde se veían los carteles y folletos?
    3. Where were the posters and leaflets seen?
  3. ¿Cuál es el problema del márquetin de hoy?
    4. What is the problem with marketing today?
  4. ¿Cómo ha cambiado la relación entre la verdad y la mentira en la publicidad durante los últimos años?
    5. How has the relationship between truth and lies in advertising changed over the last few years?
  5. ¿Crees que los carteles todavía son útiles? ¿Por qué?
    6. Do you think that posters are still useful? Why?